After many years of loyal patronage, I will be canceling my Netflix membership at the end of December.
As we’ve shared so many delightful years together I thought you deserved an explanation, so I’m writing this letter to spell it all out for you.
I’ve been with you from almost the beginning. I think we first subscribed in 2000 or 2001. We took a break after our DVD player went on the fritz, but we reactivated in 2004 and embarked on a mad alphabetical odyssey, watching almost 300 movies I’d always wanted to see. I reviewed them all on my blog. When we finally finished the list three years later, we started all over again with another alphabetical list, which took us a mere thirteen months to complete. Since then, parental responsibilities have cut into our movie viewing time, and the alphabetical approach has broken down, but we’ve continued to enjoy the service.
We’ve been through some tough times together. In 2005, when our home was flooded and much of the Gulf Coast lay in ruins, I was impressed that you handled our account in a sensible and humane fashion. Not every corporate entity was so enlightened. That led me to believe that perhaps you were that most elusive of chimeras, a corporation with a conscience. But perhaps I was projecting my wishful thoughts because of all the pleasure I derived from those movies. Several recent developments have made me question your integrity.
First, you phased out the Friends feature earlier this year, despite vocal protests from many of your most loyal members. I was disappointed, but decided to hang in there.
Next, you announced our subscription fee would be going up. The reason? You’re wanting to plow more resources into delivering streaming content. You’re also offering a new streaming-only plan which would actually save me money. But here’s the rub: Of the 34 movies currently in my queue, only 12 are available for streaming. I’m perfectly happy to get a DVD in the mail instead. But I’m not happy to pay more for it.
And here’s what sealed the deal: I read Jessica Thurber’s post on the Deaf Politics blog. It seems the Achilles heel with streaming videos is a lack of support for captions. Oh, it’s technically possible, it’s just that you’re not doing much of it, not are you indexing which movies have captions and which don’t. I don’t generally use captions, but I understand their value. When my parents were visiting for the holidays we watched movies with captions so that everyone would catch the dialog.
Therefore, in solidarity with the hearing impaired, and to protest your fee increase, and because I don’t like the way you got rid of your community features, I am going to cancel my membership.
I will probably check out one of your competitors such as GreenCine. I think they may have a better catalog of obscure and artsy films anyhow. For example, they’ve got The American Astronaut which has been in my Netflix “saved” queue for a year now. They’ve also got Don’t Need You: The Herstory of Riot Grrrl and The Ipcress File and a whole bunch of flicks you haven’t seen fit to acquire for DVD or streaming. As a matter of fact GreenCine is looking better all the time.
But don’t worry Netflix. I’m sure you can lure me back if you address the issues I’ve listed above.
What’s more, I am posting this letter to my blog, and encouraging anyone who feels as I do to follow suit.